Web App | TMS | GIS

Increased response efficiency by 94% with new platform

Overview

The Transport Management System (TMS) was designed for a Swedish logistics company to replace a legacy platform that lacked usability, visibility, and real-time insights. The new web application provides actionable data, performance metrics, and real-time delivery updates to improve decision-making and reduce delivery delays.

Scope

Role: UX Designer (collaborative team of 5)
Responsibilities: Research, personas, IA, wireframes, prototypes, usability testing
Tools: Figma, Miro, stakeholder interviews, usability testing

Results

94% increase in delivery issue response efficiency
Improved clarity in logistics data through redesigned dashboards
Faster user decision-making and reduced reliance on external tools
Positive feedback from stakeholders on usability and operational alignment

Challenge

The company’s outdated logistics system caused operational inefficiencies and user frustration. Teams struggled with fragmented workflows and had no access to actionable performance data or real-time delivery tracking, making it difficult to respond to delivery issues quickly.

Goal

Design a modern web-based TMS that empowers users to monitor logistics in real time, make data-informed decisions, and improve operational responsiveness.

Process

Discovery

Conducted stakeholder interviews to understand business goals and operational pain points.
Interviewed end users with different roles across the logistics chain to map out varying needs and frustrations.
Developed personas and user scenarios to reflect distinct goals and workflows.

Design

Created wireframes and prototypes in Figma, focusing on clear task flows and intuitive data visualizations.
Designed dashboards that prioritized actionable insights and reduced information overload.
Used accessibility and usability principles to support a wide range of user skill levels.

Validation

Facilitated multiple rounds of usability testing with logistics personnel.
Iterated on designs based on user feedback to clarify navigation, highlight delivery issues faster, and improve dashboard usability.

Solution

A web-based platform offering real-time delivery tracking, interactive dashboards, and performance metrics. Designed to replace manual, error-prone processes and help users act on logistics data with speed and confidence.

Real-time tracking
Enables users to track transport status, view driver locations during delivery, and identify reasons for delivery failures, providing transparency and timely information.
dISTRIBUTION MANAGEMENT
Displays delivery zones, frequency, and recipient-specific data with classifications, enabling users to efficiently manage logistics.
PerformANCE INSIGHTS
Offers analytics on delivery metrics, carrier performance, punctuality, and frequency of delays, providing detailed information on delivered items to improve operational decision-making.
Real-time tracking
Enables users to track transport status, view driver locations during delivery, and identify reasons for delivery failures, providing transparency and timely information.
dISTRIBUTION MANAGEMENT
Displays delivery zones, frequency, and recipient-specific data with classifications, enabling users to efficiently manage logistics.
PerformANCE INSIGHTS
Offers analytics on delivery metrics, carrier performance, punctuality, and frequency of delays, providing detailed information on delivered items to improve operational decision-making.
Real-time tracking
Enables users to track transport status, view driver locations during delivery, and identify reasons for delivery failures, providing transparency and timely information.
dISTRIBUTION MANAGEMENT
Displays delivery zones, frequency, and recipient-specific data with classifications, enabling users to efficiently manage logistics.
PerformANCE INSIGHTS
Offers analytics on delivery metrics, carrier performance, punctuality, and frequency of delays, providing detailed information on delivered items to improve operational decision-making.
Real-time tracking
Enables users to track transport status, view driver locations during delivery, and identify reasons for delivery failures, providing transparency and timely information.
dISTRIBUTION MANAGEMENT
Displays delivery zones, frequency, and recipient-specific data with classifications, enabling users to efficiently manage logistics.
PerformANCE INSIGHTS
Offers analytics on delivery metrics, carrier performance, punctuality, and frequency of delays, providing detailed information on delivered items to improve operational decision-making.

Impact

94% increase in delivery issue response efficiency
Improved clarity in logistics data through redesigned dashboards
Faster user decision-making and reduced reliance on external tools
Positive feedback from stakeholders on usability and operational alignment

Key takeaways

Aligning user research with stakeholder priorities ensures both business and user goals are met.
Collaborative design across roles improves inclusivity for diverse workflows.
Clear, actionable data empowers users to make faster, better decisions in time-sensitive environments.

dISTRIBUTION MANAGEMENT

Visualizes distribution zones and frequency of deliveries, along with recipient-specific data and classifications, helping users manage logistics more efficiently.

Real-time tracking

Allows users to monitor transport status, view driver locations upon delivery, and understand reasons for any delivery failures, addressing the need for transparency and timely information.

PerformANCE INSIGHTS

Offers analytics on delivery metrics, carrier performance, punctuality, and frequency of delays, providing detailed information on delivered items to improve operational decision-making.